Structure
Organize products, attributes, variants and languages around the products you actually sell.
Synia PIM
Take control of your product information
One place. All your products.
Everything there is to know — live and connected.
Synia PIM brings product information together, structures it and helps your team improve and enrich it — ready for every channel.
Structure · Improve · Enrich · Use
Your products decide the structure —
not the other way around.
Flexible enough for your products.
Structured enough for your systems.
Improve
See what’s missing, what’s ready and which products need attention now.
Enrich
Improve, translate and extend product information — with AI helping with repetitive work.
Use
Put trusted product information to work across channels, search and connected systems.
Why Synia
Built for real-world businesses.
Ready for what comes next.
Synia helps businesses structure, connect and put their data to work — across products, systems and processes.
Connect modern and legacy systems
Bring cloud applications, APIs and AI services together with ERP and on-premise systems — without requiring everything to be replaced first.
More than point-to-point integrations
Workflows, APIs and replication work together, so integrations can share data, services and logic instead of becoming another web of individual connections.
Control, security and traceability
Manage how data moves between systems, who and what can access it, and keep visibility into what happened when something goes wrong.
A foundation for AI and automation
Structured data and well-defined APIs make existing systems and business data accessible to AI, agents and new services — without bypassing the controls around them.
Synia Platform
Synia is more than PIM.
Synia Platform connects systems, manages data flows and makes business data accessible through APIs — with or without Synia PIM.
Synia Workflows
Connect systems and orchestrate reliable data flows across your business.
Synia API
Make business data and services securely accessible across systems, applications and new AI-driven services.
Synia Replication
Move and replicate data from existing databases into modern cloud environments for integration, analysis and reuse.
Synia PIM benefits from these same platform capabilities.
Customer experience · Synia integrations
Connected in practice.
66°North
E-commerce and ERP in sync
The integration between Shopify and AX 2012 ensures that products, pricing and inventory are available to the storefront, while orders and payments are reliably delivered to the ERP system.
“Synia empowers 66°North to accelerate technical integrations, move faster, and scale smarter, enabling us to unlock new markets and sustain strong international growth.”
Haukur Húni Árnason
Head of Software Engineering at 66°North
Ölgerðin
Unified customer view
Customers are correctly linked across CRM, e-commerce and ERP systems. When identifiers differ, Synia manages the mappings and ensures each system receives data with the correct identifier.
“Við mælum hiklaust með Synia fyrir fyrirtæki sem vilja byggja upp nútímaleg, skalanleg og sveigjanleg samþættingaumhverfi.”
Óskar Ingi Magnússon
Director of FP&A and IT at Ölgerðin
Synia